This Privacy Policy explains how Artemis Analytical (“we”, “us”, or “our”) collects, uses, and shares personal information when you visit our websites, contact us, or purchase our products and services (collectively, the “Site” and “Services”).
This policy is intended to meet our transparency obligations under UK data protection law (including the UK GDPR and the Data Protection Act 2018).
1. Who we are
Controller: Artemis Analytical
Contact email: chris@artemis-analytical.com
Postal address: Schuster Building, Brunswick Street, Manchester, M13 9PL, United Kingdom
Attn: Data Protection / Privacy
If you have questions about this policy or want to exercise your rights, please contact us using the details above.
2. Personal information we collect
We collect personal information in three main ways: (a) information you provide to us, (b) information collected automatically, and (c) information from third parties.
2.1 Information you provide
Depending on how you use our Services, we may collect:
- Contact details: name, email address, telephone number, organisation.
- Billing and delivery details: billing address, shipping address.
- Order / transaction details: items purchased, order notes, invoices, payment status.
- Account details (if applicable): login credentials and preferences.
- Communications: messages you send us (e.g., emails, contact forms), support queries, feedback.
- Other information you choose to provide: for example, information included in an enquiry.
Payment information: If you pay online, payments are typically processed by a third-party payment provider. We do not usually receive or store full card details. The payment provider will handle card details in accordance with its own privacy and security standards.
2.2 Information collected automatically (Device & Usage Information)
When you visit the Site, we may automatically collect certain information about your device and how you use the Site, including:
- IP address, browser type, device identifiers
- time zone and approximate location (derived from IP)
- pages viewed, links clicked, time spent on pages
- referring/exit pages and search terms
- interactions with site features
We refer to this as Device and Usage Information.
2.3 Cookies and similar technologies
We may use:
- Cookies (small data files stored on your device),
- Log files (records of activity on the Site),
- Pixels / tags / beacons (to measure engagement and improve marketing effectiveness).
For general information about cookies and how to control them, see: http://www.allaboutcookies.org
3. How we use your personal information
We use personal information for the following purposes:
3.1 To provide our Services and fulfil contracts
- Process and fulfil orders (including shipping and returns where applicable)
- Provide invoices, order confirmations, and customer support
- Manage your account (if applicable)
3.2 To communicate with you
- Respond to enquiries
- Send service messages (e.g., order updates, important notices)
3.3 To improve our Site and Services
- Understand how visitors use our Site (analytics)
- Diagnose technical issues and maintain security
- Improve content, products, and user experience
3.4 For security, fraud prevention, and legal compliance
- Screen transactions for risk and fraud
- Protect our rights, users, and business
- Comply with legal obligations and enforce agreements
3.5 Marketing (where permitted)
- Send marketing communications (where you have opted in or where permitted by law)
- Show you relevant content or advertising (where used)
You can opt out of marketing at any time (see Section 8).
4. Legal bases for processing (UK GDPR)
We rely on one or more of the following legal bases:
- Contract: to fulfil orders or provide requested Services.
- Legitimate interests: to operate and improve our business, secure our Site, prevent fraud, and understand customer needs (balanced against your rights).
- Consent: for certain cookies/analytics and some marketing activities (where required).
- Legal obligation: to comply with laws (e.g., tax, accounting, regulatory, or law-enforcement requests).
5. Sharing your personal information
We share personal information with third parties only where necessary to run our business and deliver Services, such as:
- E-commerce and website platforms (e.g., website hosting/content systems; if we use Shopify or similar platforms for online sales)
- Payment processors (to take payments securely)
- Delivery and fulfilment providers (couriers, postal services)
- Analytics providers (e.g., Google Analytics or similar tools to understand Site usage)
- IT and security providers (hosting, backups, email, support tools)
- Professional advisers (accountants, insurers, legal advisers) where necessary
We may also share information:
- to comply with applicable laws and regulations,
- in response to lawful requests (e.g., court orders),
- to protect our rights and prevent fraud or security issues.
Google Analytics
Google may collect information about your use of the Site. You can learn more about Google’s practices in Google’s privacy policy, and opt out using Google’s tools (such as the Google Analytics opt-out browser add-on).
6. Behavioural advertising
If we use marketing/advertising cookies or partners, we may use information about your activity to show you more relevant advertisements.
You can opt out of some interest-based advertising through:
- Network Advertising Initiative: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
- Digital Advertising Alliance: http://optout.aboutads.info/
You can also control cookies via your browser settings and (where provided) our cookie preferences tools.
7. Do Not Track
Some browsers offer a “Do Not Track” signal. Because there is no consistent industry standard for responding to these signals, we do not currently change our practices in response to them.
8. Your choices and rights (UK & EEA residents)
If you are in the UK or EEA, you have rights over your personal information, including:
- the right to access the personal data we hold about you
- the right to rectification (correct inaccurate data)
- the right to erasure (delete data in certain circumstances)
- the right to restrict processing in certain circumstances
- the right to data portability (in certain circumstances)
- the right to object to processing based on legitimate interests
- the right to withdraw consent at any time (where we rely on consent)
- the right to lodge a complaint with your supervisory authority
In the UK, the supervisory authority is the Information Commissioner’s Office (ICO).
To exercise your rights, contact us using the details in Section 1. We may need to verify your identity before responding.
Marketing preferences
You can opt out of marketing emails at any time by using the unsubscribe link in our emails or by contacting us.
9. International transfers
Some of our service providers may process personal information outside the UK/EEA (for example, where a platform or hosting provider operates globally). Where this occurs, we take steps to ensure appropriate safeguards are in place (such as adequacy regulations or standard contractual clauses) to protect your information.
10. Data retention
We keep personal information only as long as necessary for the purposes described in this policy, including:
- fulfilling orders and providing Services,
- maintaining business records (e.g., tax and accounting),
- resolving disputes and enforcing agreements.
When retention is no longer necessary, we will securely delete or anonymise the information.
11. Security
We take reasonable technical and organisational measures to protect personal information from loss, misuse, unauthorised access, disclosure, alteration, and destruction. However, no method of transmission over the Internet is completely secure.
12. Minors
Our Site and Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.
13. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements, or for other operational reasons. The “Last updated” date at the top shows when changes were made.
14. Contact us
If you have questions, want to exercise your rights, or wish to make a complaint, contact:
Artemis Analytical
Email: chris@artemis-analytical.com
Post: Schuster Building, Brunswick Street, Manchester, M13 9PL, United Kingdom
Attn: Data Protection / Privacy